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Event Marketing is the association with an event via a sponsorship; or the execution of a branded event that allows corporations the unique opportunity to reach specific target markets.

Event marketing programs can be sport, cultural, charity, corporate or consumer.

An event sponsorship should be combined with sales promotion and a media program in order to fully maximize the value from the event.

Marketing can be utilized to build brand and corporate awareness, to create image association, to sample/display products and services, and as a hosting opportunity.

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