Where: Vancouver, Calgary, Toronto - Canada Client: Wyeth Consumer Healthcare Product: Advil Tablets Objectives: Promote use and awareness by active outdoor consumers - Encourage immediate purchase Strategy: Offer consumers a free product sample (in return for a donation to charity), with a coupon to induce immediate purchase
Where: Vancouver, Calgary, Toronto - Canada
Client: Wyeth Consumer Healthcare
Product: Advil Tablets
Objectives: Promote use and awareness by active outdoor consumers - Encourage immediate purchase
Strategy: Offer consumers a free product sample (in return for a donation to charity), with a coupon to induce immediate purchase
