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Fisherman's Friend Sampling by Trendtech Marketing Inc.

Fisherman's Friend Sampling

 

 

Ski Hill Sampling

Where: British Columbia, Alberta, Ontario, Quebec, Martimes - Canada

Client: TFB & Associates

Product: Fisherman's Friend Lozenge

Objectives: Generate consumer awareness for the product winter season - Encourage immediate purchase

Strategy: Offer consumers a free product sample at ski resorts across Canada