Where: British Columbia, Alberta, Ontario, Quebec, Martimes - Canada Client: TFB & Associates Product: Fisherman's Friend Lozenge Objectives: Generate consumer awareness for the product winter season - Encourage immediate purchase Strategy: Offer consumers a free product sample at ski resorts across Canada
Where: British Columbia, Alberta, Ontario, Quebec, Martimes - Canada
Client: TFB & Associates
Product: Fisherman's Friend Lozenge
Objectives: Generate consumer awareness for the product winter season - Encourage immediate purchase
Strategy: Offer consumers a free product sample at ski resorts across Canada