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Scotch-Brite Sampling by Trendtech Marketing Inc.

Scotch-Brite Sampling


Scotch-Brite Sampling & Media Dunk Tank Challenge

Where: Union Station, Toronto, Ontario

Client: 3M Canada

Product: Disposable Toilet Bowl Scrubbers

Objectives: Generate both consumer and media awareness for the product - Encourage immediate purchase

Strategy: Offer consumers a free product sample, with a coupon to induce immediate purchase