Five Alive Store & Street Sampling

Where: Retail Store & Street locations across Canada

Client: Minute Maid Canada (CocaCola)

Product: Five Alive Juice

Objectives: Generate consumer awareness and trial for Five Alive juices - Encourage immediate purchase

Strategy: Create mobile sampling tanks and an event vehicle to attract attention both in front of retail locations and on the streets - Offer consumers a free product sample, with a coupon to induce immediate purchase